The Road to Success® Podcast

Larry Long, nicknamed “The Serial Entrepreneur,” is a Landstar independent BCO and owner of Blue Ribbon Logistics who applied lessons learned from owning successful businesses outside of the trucking industry to growing his business as a fleet owner in the Landstar network.

Long frequently shares his success story with other Landstar truck independent owner-operators, like Chris Polk, who once needed guidance and now is partners with Long at Blue Ribbon Logistics.

“Chris made a very honest post on Facebook about his failures and that it wasn't Landstar. It wasn't the end. It wasn't a rate. It was his lack of being a business person. If he had just put away 15 or 16 cents a mile into a maintenance account, he wouldn't be out of business right now,” says Long in episode 12 of the The Road to Success podcast. 

A few of Long’s tips:

• Be a problem solver. Successful businesses figure out ways to solve a common problem and make money doing it.
• Know your numbers. Know how much money it takes to operate your truck and your business.
• Keep your overhead low. Start with a used truck and maintain your equipment to save money for upgrades down the road.

For more tips from the serial entrepreneur Larry Long and the story of Chris Polk’s U-turn in business, click below to listen to episode 12 of The Road to Success podcast, or watch the video version on Landstar's official YouTube channel. 

Tune into other episodes of The Road to Success® podcast by visiting our podcast channel or subscribe wherever you listen to your favorite podcasts.